Quick tip: Minimize scrolling in eNotify newsletters

Research shows the majority of email recipients will not scroll, and many people glance an email over and decide whether to delete it or read it within 1-3 seconds. If your articles/stories are more than a couple of paragraphs long, it is better to lay your newsletter out in smaller snippets and tease them into clicking on an area of interest.

"Teaser content" in a newsletter, such as headlines and a brief beginning of the article, can be followed by a link to the rest of the information in a web page. This gives eNotify editors the ability to present as much content as they want without cluttering the newsletter itself. It also gives the recipient a much quicker grasp of the newsletter's content without excessive scrolling.

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