Specific pages on a site can be accessed with a direct, user-friendly URL by setting a “Keyword” for that page in Page Manager: the page will retain its existing "www.[domain].com/page.cfm?p=123" URL, but it will ALSO be accessible by the much more human-friendly "www.[domain].com/[keyword]" address.
Keywords additionally bring users directly to the relevant page when the specified keyword is entered into a Search box anywhere on the site.
The steps below will walk you through the process of creating a keyword for a specific page.
For example, your school’s admission counselors may want to give prospective students and parents a short, easy to remember web address that sends visitors directly to the school’s Admission page.
Access the particular page you want to update with a keyword in Page Manager. For this example, we will use the “Admissions” section landing page.
Click the “advanced controls” link at the top-right of the “General Page Info” box.
Add the keyword you’ve chosen to the “Page Keywords” box, in this case, “admission.”
Save and publish the page.
After you have published the update, the page in this example would be accessible directly through the URL "www.[domain].com/admission."
Furthermore, any time a visitor uses that keyword in a search of your site, the updated page will be returned as the top search result.
Advanced keyword usage
You can add more than one keyword to a page. Simply add the additional keywords to the keyword field under Page Manager, separated by a space.
Note: If you use more than one keyword on a single page, those keywords will not become direct URLs, either individually or collectively. Instead, those keywords will act as site search result keys; if a user searches on a term that's used as a page keyword, that page will appear at the top of a list of search results.
If you input the same keyword on more than one page, the system will NOT give you an error. Instead, whenever that keyword is used as a search term or as a URL shortcut, the user will see a search results page showing all pages on the site with which that keyword is associated.
You can use the Search Site button next to the Page Keywords box to see if the keywords on that page are being used on other pages.