Templates are the basis of the messages that you send. They allow you to establish the layout and visual components of all of your messages separately from the message contents, so that you can send messages that are entirely consistent in their look and feel. This consistency helps ensure that readers remain engaged with your content and don’t unsubscribe because they are unsure of where to look for information.
Click on Templates in the Messages main menu to view existing templates, or create new ones.
See the article, "Templates overview" for a deeper dive into the process of how templates work in the Messages module. When you are ready, use the steps in "Create a Messages template" to walk you through the process.