International schools will want to personalize their headlines and copy to specific audiences based on language and location.
Alumni living in Canada viewing a German school’s press release will want that information translated, with any potential cultural references localized to their country. Likewise, a German student living in Germany will want to view that same press release in their native language. Personalization elements can automatically adjust what a visitor sees based on differences in browser languages.
While personalization is not intended to be a translation device, using Personalization elements in tandem with browser languages can automatically adjust content to where a user is accessing your website.