Workflows and OpenApply or Ravenna integration

Finalsite has partnered with OpenApply and Ravenna, two comprehensive online admissions solutions serving schools around the world, to drive applicants through a refined admissions funnel, saving time and money while connecting schools and prospective families.

When parents inquire via OpenApply or Ravenna, the parent data -- along with the related student information -- will flow into the Constituent Manager module. The data we synchronize includes contact, demographic, relationship, and admissions status information.

Note: This data should only be used for sending emails via Messages, or with automated Workflows. It is not possible to manually manage these users in Constituent Manager. Parents should continue logging in to OpenApply or Ravenna (not Finalsite) throughout the application process.

The integration will create a series of groups in Group Manager that can be used to set a dynamic entry trigger in the Workflows module. For example, we want parents of students in the “pending” (inquiry) status to be automatically entered into the workflow.

The workflow should be geared toward nurturing the applicant from the parent of an inquiring student to one who wants to apply to your school. When a parent inquires in OpenApply or Ravenna, the record will be sent to Finalsite. The parent will be added to the appropriate group, and the workflow will begin.

Iniqury to Applicant workflor

Best practice: Set a goal for the workflow

The goal should be for the group associated with the applicant status. When a parent moves to this group, the workflow will end -- even if he or she is not at the last step. This is important, so that a parent who applies at some point during the "Inquiry to Applicant" workflow will not receive any further emails, the last of which would likely be an invitation to apply.

For further information, please refer to our other articles about OpenApply and Ravenna integrations.

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