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Inbound Marketing

Inbound marketing is a digital marketing strategy centered around the concept of providing the right content to the right people at the right time. Finalsite has developed a comprehensive suite of tools specifically designed to support schools’ digital marketing efforts.

Overview

  • ★ What is inbound marketing?
  • ★ What is marketing automation?

Workflows

  • Getting started with Workflows
  • Compose a workflow message
  • Build a workflow
  • Add efficiency to workflows with branches
  • Subscribe users to a workflow
  • Use dynamic lists versus static subscriber lists
See all 15 articles

Forms-Workflows Connector

  • Create a form-based workflow with the Forms-Workflow Connector
  • Set up a workflow form
  • Enter constituents and their membership
  • Target specific users and responses
  • Set and automate workflow goals

Timed and delayed Page Pops

  • Timed and delayed page pops overview
  • Use timed and delayed Page Pops in Composer
  • Best practices: When to use scroll- versus time-delayed Page Pops
  • Best practices: Timed Page Pops for communications
  • Best practices: Timed Page Pops for marketing
  • Best practices: Timed Page Pops for advancement
See all 7 articles

Personalization element

  • Personalization overview
  • Create segments for personalization
  • Add personalization to Composer pages
  • Previewing personalization
  • Best practices: Personalization elements for international schools
  • Best practices: Personalization elements for boarding schools
See all 7 articles

Messages segments

  • Message Segments overview
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