Inbound Marketing
Inbound marketing is a digital marketing strategy centered around the concept of providing the right content to the right people at the right time. Finalsite has developed a comprehensive suite of tools specifically designed to support schools’ digital marketing efforts.
Overview
Workflows
- Getting started with Workflows
- Compose a workflow message
- Build a workflow
- Add efficiency to workflows with branches
- Subscribe users to a workflow
- Workflows: Use dynamic lists versus static subscriber lists
Forms-Workflows Connector
Timed and delayed Page Pops
Personalization
- Personalization overview
- Create segments for personalization
- Add personalization to Composer pages
- Previewing personalization
- Best Practice: Personalization elements for international schools
- Best Practice: Personalization elements for boarding schools