Inbound Marketing
Inbound marketing is a digital marketing strategy centered around the concept of providing the right content to the right people at the right time. Finalsite has developed a comprehensive suite of tools specifically designed to support schools’ digital marketing efforts.
Overview
Workflows
- Getting started with Workflows
- Compose a workflow message
- Build a workflow
- Add efficiency to workflows with branches
- Subscribe users to a workflow
- Use dynamic lists versus static subscriber lists
Timed and delayed Page Pops
- Timed and delayed page pops overview
- Use timed and delayed Page Pops in Composer
- Best practices: When to use scroll- versus time-delayed Page Pops
- Best practices: Timed Page Pops for communications
- Best practices: Timed Page Pops for marketing
- Best practices: Timed Page Pops for advancement
Personalization element
- Personalization overview
- Create segments for personalization
- Add personalization to Composer pages
- Previewing personalization
- Best practices: Personalization elements for international schools
- Best practices: Personalization elements for boarding schools