This article covers how school marketers can use Timed Page Pops in Finalsite Composer, including promoting fundraisers, open houses, and special events, and offering content downloads like ebooks.
đź’ˇQuick answers
- What marketing purposes can timed Page Pops serve? Promoting fundraisers on donation pages, open houses on application pages, movie nights and field days on event pages, alumni retreats on the alumni homepage, and one time events like guest speakers or award celebrations.
- Can a Page Pop be used on the homepage for a special event? Yes, the homepage is a good place to promote events important enough to warrant prominent placement, such as a notable alumna returning to speak at the school.
- Using a Page Pop to offer a content download? A timed Page Pop can offer something like a free ebook download to visitors on a relevant page, such as a summer camp page, to improve their experience and provide more information.
- Why wait 30 seconds before showing a content offer Page Pop? Staying on a page for more than 30 seconds signals that a visitor is genuinely interested in that content, making them a better candidate for a related content offer.
School marketers can use timed Page Pops to promote fundraisers on donation pages; open houses on application pages; movie nights and field days on event pages; alumni retreats on the alumni homepage; and unique events that aren’t a part of the regular school year schedule, such as special guest speakers and award celebrations.
Don’t be afraid to use your school’s homepage to promote events that are important enough to warrant that prominent placement. Have a now-famous alumna returning to speak at the school for a one-day special presentation? Use your homepage to make sure the most people register to attend.
Schools can use timed Page Pops to offer a better user experience through valuable content offers. For example, you could offer a free ebook download for people that visit your school’s summer camp page to provide a quick and easy way to learn more about your many summer camp programs and activities.
We know that the visitor is clearly interested in the content of that summer camp page if they stay on the page for more than 30 seconds. They are also likely interested in learning more if they are offered a more engaging user experience.
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