Product filters

When you use product filters in your store, your customers find what they need faster and  convert more easily.

As you enable filtering options, store visitors can use them within your category pages as well as on the search page of your store to refine their search by prices, categories, availability, special offers, brands, colors, sizes, and more. You instantly get more filters as you update your products with new product qualities.

Enabling filters

To switch on product filtering for your store:

  1. From your store admin, go to Settings > Product filters.
  2. Click "Enable filters."

That’s it! The store enables a list of filters that are most relevant to your catalog based on information about your products like price, stock level, category, options, and attributes.

For example:

  • If you use categories for grouping your items, you’ll get a Categories filter.
  • If your products have sale prices and stock levels specified, On sale and In stock filters will be enabled.
  • In case your products have common options like sizes and colors, the store will create Size and Color filters for you.
  • If you have added brand names as product attribute values, they will become a Brand filter.
If you don’t see the filter you want among the suggested options, you can manually add filters to create the best filtering tool for your buyers.

Enabled filters appear within your own categories. Visit a product category and click Refine by to see the filter panel. In addition, enabled filters are available to your customers on the search page of your store.

Adding new filters

As you enable product filtering, filters that are most useful for searching through your catalog are created automatically. The more products that match the filtering criterion, the higher it is placed in the list. However, you may want to add some extra filtering options.

To add a new filter to your store:

  1. From your store admin, go to Settings > Product filters.
  2. Click "Add Filter Criteria." Here you may find some filters that match fewer products, but can also be useful to your buyers.
  3. Click "Add," then enable the newly added filter.
Pay attention to the recommendations on improving the filter to match more products.

If no filters are suggested on this page, it means that the store could not find any more filtering criteria for your items. So, you will need to create them by adding new product attributes or options.

For example, you may sell books in different covers, but you haven’t specified their types yet. To create a "Cover type" filter, you need to:

  1. From your store admin, go to Settings > Product Types.
  2. Create a product attribute that your products will share.
  3. Navigate to your Catalog and click "Edit" on the product that should be filtered by this attribute.
  4. Open the "Attributes" tab and fill in values to the attribute field for each product, then save these changes.
Attribute names and values spelled identically will be treated as a single filter. If they differ in case or spacing, they will be treated as different filters.
  1. Proceed to Settings > Product Filters and click "Add Filter Criteria."
  2. Add the created attribute as a new filter.

A list of checkboxes with the attribute values is now available to your customers in the filters panel.

As you create new attributes and options for your products, new filtering options will be available to you at the Product Filters page.

Managing filters

You can also remove and sort filters to create a perfect filtering tool for your buyers.

To temporarily disable an active filter:

  1. From your store admin, go to Settings > Product filters.
  2. Switch the toggle to the "Disabled" state on the filter.

To remove the unnecessary filter, click Actions > Delete on the filter.

To change the order of filters in the storefront:

  1. Сlick Actions > Sort on the filter.
  2. Drag and drop filters to sort.

The order of filtering options will change, both in your store's Control Panel and in the storefront.

Expanding filters in categories

By default, the filter panel is collapsed and customers have to click "Refine by" to see the list of category filters in your online store. If you prefer, you can unfold filters and display the panel right on the category page. This way, customers will see all the filters at once and can find the products they want within seconds.

Contact Support to enable expanding filters on your store.

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