Product details

Product details help the customer know exactly what they are purchasing. If your product has options, like size or color, then you can add a variation for each combination of options. You can also group your products into categories to make it easier for customers to find them in your store. The product section can also define tax and shipping rates, determine product availability, as well as set specific SEO-related information.


Selling to customers is all about presentation. Images can show the various perspectives of the product, such as front, side, underneath, close-up, etc., so that customers see what they are buying in detail.

You can add an unlimited number of images to every product in your store. We recommend using JPG, PNG and GIF images in RGB color mode for your products.

When you add multiple images to a product, the first uploaded image is considered the main — it shows as a product thumbnail on a category page, and it’s the first image shown on the product page. To change the main image, drag a different image to the first place. You can also sort the other images by dragging them. Customers will see images in this order in the storefront.

Name and description

Name is the title of your product. When you name a product, you can automatically make customers think about its most valuable components and what they can get when they buy this product from you.

Description is the information about your product. It emphasizes product advantages, lists its characteristics, or highlights product features. You may also use videos, images, and animated elements to help describe your product. Unique product descriptions rank higher in search engines.

The product description section has the built-in text editor, so you can easily add text (and change its color, size, and font), bullet points, paragraphs, links, or additional images and videos.


SKU (short for “Stock Keeping Unit”) is the code that identifies the product within your business. You can use the product identification code provided by manufacturers or your own combinations of letters and numbers. Each SKU needs to be unique. If you leave the SKU field empty, the store will automatically generate a SKU.

If you want to sell the same product in different sizes or colors from one page, you can add variations of the product with their own SKUs.


Weight is the product's actual weight. You can leave this field empty if you sell digital products or services or if you don’t ship this product.

For calculating the correct automatic shipping rates, enter the product’s exact weight (including packaging). To display product weight without packaging, use product attributes.

If the product requires shipping, check the “Requires shipping or pickup” box under the Weight field. Uncheck this box if you don’t ship the physical product.

Product detail screen with requires shipping or pickup highlighted


Pricing is what you're charging for the product. You don't need to factor in shipping/delivery costs in the price that you input, as they can be set separately.

Click the “Manage pricing options” link below the price to see the Compare to price, Bulk discount, and "Pay what you want" settings.

  • "Compare to" price is the original price for a product that is on sale. When you enter a "Compare to" price, the product displays a sale price and savings.
  • Bulk discount is used when you have tiered pricing for each product based on quantity. For example, a product normally costs $44 each, but if you buy five items, the price will be $40 each. Bulk discounts are applied as soon as the quantity added to the cart changes.
  • "Pay what you want" is a pricing option that allows customers to name their own prices for products in your store. If you enable it, there will be an empty field on the product page where your customers can enter the price that they are willing to pay. You can set the minimum possible price for your product and provide price suggestions if you want to.

Product availability and stock control

Product availability can be selectively enabled (and disabled) for each product. When disabled, your store visitors can’t see this product on your storefront. Enable whenever you are ready to sell.

If you have a limited number of a product to sell, you can use the stock control section to specify the quantity that you can sell online and set up low stock notifications.

  1. Enter the number of items in stock into the “Quantity in Stock” field.
  2. Enter the number of items left in stock at which you want to receive the Low Stock notice into the “Send me a note when quantity in stock reaches” field. (By default, it is “0.”)

If you don’t want to track the stock of this product in store, choose “Unlimited” in the Quantity in Stock field. This will mean that the product is always available for purchase in unlimited amounts.


Categories are groups/collections of products that a product is included in. They help customers navigate your store faster and find the products they need.

A product must be assigned to at least one category, but one product may belong to several categories. If you don’t assign a product to any special category, it is automatically added to the default “Store front page” category. Disable the “Feature on the store’s front page” toggle if you don’t want to show this product on the front page of your store.

Feature on the store front page option

If you assign a product to any category besides the Store front page category, this category is considered to be the product's default store category. If the product is assigned to two or more categories, one of the categories will be marked as default.

Product details with category highlighted

The default category will be shown in the breadcrumbs on your product's page. For example, if you assigned boardshorts to the "New Arrivals" and "Men’s Apparel" categories and selected the "New Arrivals" category as default, breadcrumbs for the item on the product page will look like: Home / Store / New Arrivals.

To change the default category, click the three dots next to the category you want to make default and click “Make default.”

Product ribbons and product subtitles

Product ribbons and product subtitles are both ways to attract additional attention to a product on your storefront.

Product subtitles are short descriptions that you can provide for your products to give customers more information about product advantages or ingredients. You can choose to display subtitles on both the product list and on the product details page, or in one place only.

Product ribbons are colored labels that are displayed in your catalog above product images to help visually highlight certain products on your storefront. These tags contain your own text, such as "Bestseller," "20% Off," or "Free Shipping."


The Attributes tab allows you to specify product identifiers, which you may need for accounting, inventory, or other purposes. You can also use attributes to keep some private details that you don’t want to share with your customers (such as net cost).

Options and variations

If you sell products that come in different colors, sizes, etc., you can list them as one base product with options. With the help of product options, you can also offer extras (like gift wrapping) or ask buyers to upload a file for the ordered product/service.

If your product has options, you can also create variations for it. Product variations are unique sets of options (for example, size large, or yellow XL).

Variations can help you track the stock of individual product options, as you can assign a unique SKU to each variation. You can also add images for specific variations so that customers have a better picture of what they are buying. Additionally, you can set individual weights, UPCs, and prices for your variations.

Digital files

The Files tab allows you to upload the file or files, so you can sell downloadable files such as e-books, videos, music, digital art, and any other digital product. The product will be instantly and securely delivered to buyers upon purchase.

If you want to sell a physical product or service that includes a file that buyers can download after the purchase (instruction, manual, e-book, etc.), you can also attach such a file in the Files tab.

Taxes and shipping

If your product requires product-specific shipping methods or special tax rates, you can set them on the Taxes and Shipping & Pickup tabs. (If the product is shipped and taxed like any other product in your store, you don’t need to set anything on these tabs.)

“This product requires shipping or pickup” is the setting for whether a product needs to be shipped. Uncheck it for digital products or services or for products that you never ship.

Weight and Dimensions are the product's actual weight and dimensions.

The value in the Weight field mirrors the value in the Weight field on the General tab. In the Shipping & Pickup tab, you can also specify your product’s length, width, and height to obtain precise carrier-calculated shipping rates for your customers (if the integration with your shipping carrier supports dimensional weight).

If the product requires shipping, use one of four options under Shipping Rates to set an individual shipping strategy.

Shipping Rates details showing four available options

By default, your store’s shipping methods that you indicated on the Store Intake form are used. Select the “Use your store’s shipping methods” option if the item is shipped like most of the products in your store.
Or you can set special shipping rates for the product: add a fee above your regular store rates, choose individual shipping methods for this product, specify individual shipping price per each item ordered, or offer free shipping for this product.

If product-specific tax rates apply to this product, such as if a product is taxed differently or is tax-exempt, you can update the settings on the Taxes tab.


On the SEO tab, you can set specific SEO-related information for your product's page, including the page title and meta description. Search engines use meta tags to describe pages as they appear in the search results and rank them by relevance.

We automatically generate metadata based on your product's name and its description, but you may want to rewrite the page title and meta description. Edit page title and descriptions with relevant keywords, so your product appears higher in search engine results.

Related products

The Related Products tab allows you to display the “You may also like” section in your online store, as well as cross-sell products in the cart. You can manually select specific recommended products, show random products, or use a combination of these two options.

“Buy Now” Button

On the “Buy Now” Button tab, you can generate a product's individual integration code to add this specific product to an external website or blog.

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