Google Analytics 4 advanced custom analytics

Once you have set up Google Analytics 4 on a Composer site there is additional data available for more advanced analytics and settings that can be configured to ensure the data being reported is accurate. This article provides details about these advanced custom analytics options. 

Custom dimensions for advanced tracking

After following the initial set up process, custom dimensions can be set up allowing you to leverage additional data for specific components of a Composer website.

Match custom dimensions to events for advanced reporting

Below you’ll find the custom events properly configured Composer websites will report on, followed by a bulleted list of custom dimensions associated with the event and what additional information the dimension provides.


  • element_text: click text


  • element_text: click text


  • element_text: click text


  • element_text: click text


  • element_text: click text


  • url_path: page click happened on
  • element_url: email link clicked
  • click_text: click text


  • url_path: page click happened on
  • element_url: external link clicked
  • click_text: click text


  • url_path: page form submitted on
  • click_text: click text
  • element_url: link clicked
  • click_classes: button class, if it exists to differentiate between different button styles


  • url_path: page click happened on
  • element_url: PDF link clicked
  • click_text: click text

Form_submission (Composer Forms only)

  • url_path: page form submitted on
  • button_text: click text


  • media_title: image alt tag from an image gallery


  • media_title: video file name


  • media_title: video file name


  • media_title: video file name


  • media_title: video file name

Enable enhanced measurement events dimensions

If you enable enhanced measurement events, you will need to add the custom parameters that are listed in Google’s documentation for that information to be easily reported on in GA4.

Link to other Google products

By linking Google Ads, Search Console, and other products, Google Analytics data will have supplemental data from those platforms. Click on the product in the Admin settings and follow the steps to connect your data.


Track custom events & conversions

If you’d like to track specific actions as events or conversions, you can create a custom event based on any standard events, the custom events outlined above, with applicable dimensions.

Go to Admin > Events > click “Create event”

For example, if you have an inquiry form link you’d like to precisely track as an event and mark it as a conversion, you could create a custom event like this where the element_url is set with your inquiry link URL:


Or, if you’d like to track a specific type of page view, like your users who view your giving page you could create a custom event like this:


If you’d like to set these custom events or any default events as a conversion for ads or to report on the most critical engagement on your website, click the toggle button next to the event under “Mark as a conversion”:


GA4 provides many customization options, so it is up to you to determine what level of detail you’d like to report on.

Was this article helpful?
0 out of 0 found this helpful



Please Sign in to leave a comment if you don't see the comment box below.