Connect Google Analytics to Search Console

This article covers linking a Google Analytics property to Search Console, including the required admin permissions and troubleshooting steps if your site does not appear in the list.

By linking your Analytics property to your Search Console account(s), Search Console data will be imported in Analytics and included in your Google Analytics reporting. In order to use the Search Console reports, you need to enable Search Console data sharing in your property settings. You must have administrator permissions on both the Google Analytics and Search Console accounts that are to be linked.

1. Sign in to your Analytics account.

2. On the left navigation menu, click “Admin” at the bottom to access the Administration settings.

   

3. On the Administrative Settings panel, in the middle column labeled “Property,” click on “Property Settings”.

   

4. On the Property Settings panel, scroll down to "Search Console Links."

     5. On the Search Console links window, click the "Link" button to the right of the search bar. This             should open up a new tab in your browser.

      6. A "Link setup" window will appear. Follow the steps this console will lead you through to "Link to Search Console properties" where you will "Choose accounts", "Select Web Stream" and, finally, "Review and submit." 

If you do not see your site listed:

• Make sure you’re using the same account in Analytics that was used to set up Search Console. You must have administrator permissions on both the Google Analytics and Search Console accounts that are to be linked.

• Make sure the site has been set up and verified in Search Console. If it hasn’t, you may want to click the “Add a site to Search Console” button, and follow the steps in the Knowledge Base article Submit sitemap to Google Search Console.

For more information about Search Console integration with Google Analytics, you may want to check out the GA4 Search Console Help Documents.