This article details how to find the most visited pages on a Finalsite website using Google Analytics 4 (GA4), including how to navigate to the Pages and screens report and how to read page view data.
💡 Quick answers
- Where are most visited pages found in GA4? Navigate to Reports > Engagement > Pages and screens. The report lists pages ranked by views, highest to lowest.
- What does the "Views" column show? Views is the total number of times a page was loaded during the selected date range.
- Is GA4 data available immediately? No. Standard GA4 reports have a 24-48 hour processing delay. The Realtime report shows activity from the past 30 minutes only.
Before finding most visited pages
⚠️ Important Note
GA4 must be connected to the Finalsite CMS before page traffic data is available. If GA4 has not been set up yet, see Set up Google Analytics 4 on a Composer site before continuing.
Find most visited pages in GA4
- Step 1: Go to analytics.google.com and open the GA4 property.
- Step 2: In the left navigation, select Reports.
- Step 3: Under Lifecycle, select Engagement.
- Step 4: Select Pages and screens. For more detail on this report, see Google's Pages and screens report documentation.
- Step 5: The report displays pages ranked by Views, highest to lowest. These are the most visited pages.
Understand the report columns
| Column | What it means |
|---|---|
| Page title | The name of the page as set in the Finalsite CMS |
| Page path | The URL path for the page (for example, /about/our-story) |
| Views | Total number of times the page was loaded during the selected date range |
| Users | Number of unique visitors who viewed the page |
| Average engagement time | How long visitors typically spent on the page before navigating away |
| Entrances | How often the page was the first page a visitor landed on when arriving at the site |
Tips for using the report
- Sort by any column. Select a column header to sort the report by that metric. Select again to reverse the order.
- Change the date range. Use the date picker in the top right to focus on a specific period, such as the last 30 days or back-to-school season.
- Search for a specific page. Use the search bar above the table to filter results by page title or path. Useful for large sites with many pages.
- Low traffic numbers? GA4 may apply data thresholding on smaller sites to protect user privacy. This is expected behavior and does not indicate a tracking error.
- Data not appearing yet? Standard reports have a 24-48 hour processing delay. If GA4 was recently set up, check again the following day.
Real-world scenarios
Common ways schools use the Pages and screens report:
- Identify which athletics, calendar, or news pages get the most traffic to prioritize content updates there first.
- Check which pages visitors land on most often (Entrances) to confirm those pages make a strong first impression.
- Compare traffic before and after a homepage redesign to measure the impact on page visits.
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