Lists overview

Lists in Messages and Messages XR are the recipient management feature where you create, organize, and manage the groups of people you communicate with. Lists can be populated by constituent searches, Group Manager groups, contacts, or bulk uploads, and support both email and SMS subscriptions.

💡Quick answers

  • What are Lists used for in Messages? Organizing and managing the recipients for your email and SMS communications; each list holds subscribers and can be targeted for specific message sends.
  • What is the difference between a List and a Group Manager group? Groups are dynamic audience segments in Group Manager; Lists are the sending destinations in Messages. You add Groups to Lists to use them for communication targeting.
  • Where are Lists accessed in Composer? In the Messages module, click the Lists tab; lists are organized in folders you create.
  • Can a single list include both email and SMS subscribers? Yes; a list can have subscribers with email addresses and separately configured SMS subscribers; each communication channel shows the relevant subscriber count.

Lists is a feature within Messages and Messages XR where you can configure lists of recipients. This article will provide an overview of how the Lists feature works and how it can help you to send out targeted communication. 

In this article


What is the Lists feature? 

Lists is a feature within Messages and Messages XR that allows you to segment people in strategic ways, resulting in more effective and targeted communication.

To get started locate the Lists feature in the Messages left-navigation. 

lists overview shot.png

Lists vs Groups

There are different ways to segment the people who will receive your messaging. It's easy to confuse Lists with Groups (created in Group Manager) as both are used often here at Finalsite. This article will focus on how Lists work but we will refer to Groups as they are often used to populate Lists. 

See also: 

Benefits of using lists

  • segment your recipients in useful and efficient ways
  • create and send more targeted communication
  • increase parent satisfaction by allowing your community to manage their communication preferences (login required)
  • allow ways for recipients to easily opt-in/subscribe and opt-out of/unsubscribe from mailings (no login needed to unsubscribe)
  • send notifications to mobile app
  • add subscribers the way that works best for you
    • Dynamically from groups created in Group Manager
    • Static, uploaded data
  • send out informative and relevant communication (not for Urgent communication!)

Manage your lists

The Lists feature helps you to get organized and target your communication in a strategic way. Create topic-based lists that are housed inside of folders. Create naming conventions to help you know what is being sent, how, and to whom!

Other tasks you can learn to do in Lists are:

Teach your community how to manage their subscriptions

The effectiveness of the Lists feature has a lot to do with how much you are teaching your families to do their part! 

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