After a message has been sent, you can view the message report by clicking on “View Report” in the bottom-right corner of the Message Details screen, or clicking on the icon next to the message in the Messages list.
This report includes a summary of statistics for the message, which shows deliverability, engagement, conversions, and lost contacts.
There is also a "Click Performance" table that breaks down each link in your message, how many people clicked on it, and how many total clicks were recorded. Click on the "Unique Clicks" number to see exactly which recipients clicked on the link.
In addition, click on the “Activity Log” tab for a detailed, searchable view of each recipient’s interaction (if any) with the message. You can filter this log based on whether the message was: Delivered, Opened, Clicked, Complained, Bounced, or Dropped.
Note: This log is only available for 90 days after a message is sent.
A "Bounced" status means that your email cannot be delivered to the intended recipient because of some technical error, so the recipient's email server rejected the message and returned it to your Finalsite server. "Dropped" messages cannot be delivered after repeated attempts over 24 hours. Dropped email addresses are not unsubscribed from mailing lists.
If a recipient is listed as bounced or dropped, the Summary column may offer some insight into what happened to the message. Details about some of the common codes you'll see are available in the article Messages summary code meanings.
Additionally, a dropped subscriber's subscriber status will be changed from Subscribed to Suppressed.