After a message has been sent, you can view the message report by clicking on “View Report” in the bottom-right corner of the screen. This report includes a summary of statistics for the message, which shows deliverability, engagement, conversions, and lost contacts.
In addition, click on the “Activity Log” tab for a detailed, searchable view of each recipient’s interaction (if any) with the message. You can filter this log based on whether the message was: Delivered, Opened, Clicked, Complained, Bounced, or Dropped.
Note: This log is only available for 90 days after a message is sent.
A "Bounced" status means that your email cannot be delivered to the intended recipient because of some technical error, so the recipient's email server rejected the message and returned it to your Finalsite server. "Dropped" messages cannot be delivered after repeated attempts over 24 hours. Dropped email addresses are not unsubscribed from mailing lists.