Implement Google Tag Manager in Composer

In this article

• Google Tag Manager overview
• The GTM / Google Analytics benefit
• Make use of event tags

Google Tag Manager overview

Google Tag Manager (GTM) is a tool that allows you to quickly and easily update measurement codes and fragments known as “tags” on your Finalsite website.

Note: This article applies only to Google tracking codes. For other types of tracking codes or pixels, refer to Adding user tracking codes/pixels to your site (or to specific pages).

The GTM / Google Analytics benefit

The Composer platform includes a GTM container (GTM-P3BGC7) that allows Finalsite to optimize statistics and metrics passed to your site’s Google Analytics property, at your benefit. These tracking details allow for making Composer-specific enhancements to how GA tracks website data and manage those enhancements across all sites. We also use this container to collect platform-wide data that assists us in our constant work to improve Composer. Please contact Support for more information about this container.

To install a GTM container for your own purposes, please Submit a Request to our support team to learn:

• which version of the container was embedded on your site’s pages.
• about any conflicts between the current embedded container and your container.

Duplicating any part of the provided container may cause your site to report data inaccurately. Support will provide it only to allow you to prevent conflicts.

Make use of event tags

To use event tags for tracking with GTM, Google provides you with a code snippet that it wants you to add to the header of your site pages. For your convenience, Composer generates all this code for you and applies it to the appropriate locations on your site.

Use the following instructions to find your site’s Container ID and add it to Composer, so you can make use of these event tags.

Step 1: Find your Container ID

To find your site’s Container ID, go to Google Tag Manager and log in using the account you use to access Google Analytics. Find the domain you want to add the tracking code for on the list, and copy the code under “Container ID.”

Step 2: Paste into Domain Settings

Once you have copied the Container ID, you can paste it into the Composer Domain Settings.

Click the three-dot menu next to the domain in the Pages menu of Composer, then select Settings.

Select the SEO tab, then enter the Container ID in the Custom Google Tag Manager ID field.

Step 3: Repeat for each domain

If you have a site that is set up with multiple domains, such as a district site, each domain will be listed as its own container and have its own Container ID. Find the Container ID for each site in the Accounts list, then paste it into the Composer Domain Settings as detailed above.