Finalsite Store reporting options

To manage your online store effectively, you need to know what’s going on. Where your customers come from, how much money they spend, what products they buy, and how your special offers perform. A basic report is included on the dashboard. Sales reports can also be filtered and exported, and even more data can be found in Google Analytics.

Dashboard

Your online store provides basic reports of your store on the store’s admin dashboard.

Reports include:

1. The number of visitors compared to the previous period. That helps you track your store’s traffic and adjust your marketing strategy if the number of buyers lowers.

2. Orders received and your revenue. That way you can predict what months are most profitable for your business and fine-tune your ad campaign for the next year.

3. Started checkouts and placed orders. You can compare these two numbers, to see how many visitors end up purchasing your items.

You can select the period for reports by clicking on the dropdown and choosing the time interval you want.

Export sales reports

If you prefer to use a spreadsheet editor for sales reports, you can export order data in CSV format to arrange the data as you prefer. This way, you can pull up a report about total sales made last year, check what taxes you have collected, or draw up a list of the sold items to prepare billing to your suppliers.
To export your orders from online store:

1. From your store's admin, go to My Sales > Orders.

2. Use the Filter tool to sort out the orders you want to analyze.

   

3. Select the filtered orders and click Mass Update > Export selected.

   

4. Select the values delimiter and columns to include in the exported CSV file:

   

   Note: Before choosing the delimiter, check what delimiters your spreadsheet editor supports for CSV files to ensure your file opens correctly.

5. Click Download CSV file.

6. Open the file in your spreadsheet editor and compose your report.

Google Analytics

One of the best ways to really dig into analytics to understand the strengths and weaknesses of your business is to use Google Analytics. Google Analytics is a more powerful tool, so it’s more suitable for medium-sized stores or stores that put a lot of effort into marketing campaigns and want to improve the results.

With Google Analytics, you can get detailed stats about:

• The site traffic, so you can stop wasting money on ad channels that don’t bring people to your store.

• Measure conversions and sales. This metric helps you understand the quality of leads. If the conversion metrics are low, maybe it’s time to rethink your marketing strategy or site design to make it more user-friendly.

• Search keywords that your customers use during shopping. With this knowledge, you can change the name or description of some items to make them more searchable.

• Customers, so you can use remarketing to reconnect with people that visited your store.

In your online store, you can connect your store to Google Analytics for free. Learn how to connect your Google Analytics account to your store in Connect Google Analytics with Finalsite Store.