This article covers Enhanced Ecommerce Reporting for Finalsite Store, including which shopping and checkout events it tracks once connected to Google Analytics.
đź’ˇQuick answers
- What is Enhanced Ecommerce Reporting used for? It provides insight into shopping and purchasing behavior in your store once connected to a Google Analytics account.
- What checkout events does Enhanced Ecommerce Reporting track? It tracks when a shopper starts checkout, enters a shipping address, chooses a shipping method, and chooses a payment method.
- Does Enhanced Ecommerce Reporting track individual product views? Yes, including the product ID, name, category, and price for any product page view or cart addition.
- What purchase details are captured in reporting? The store name, order number, order total, tax amount, shipping cost, and any coupon code used.
- Does Finalsite manage the Google Analytics setup for stores? No, Finalsite does not maintain access to Google Analytics; refer to Google's documentation to enable Enhanced Ecommerce Reporting.
With a connected Google Analytics account, you can get insight into shopping and purchasing behavior with Enhanced Ecommerce Reporting. Once this reporting is enabled, you can track the following events:
- Views of any store page
- Views of product pages (ID of the product viewed in the store, its name, category and price)
- Adding product to shopping cart (IDs of products added to the cart, their names, prices, quantities and categories)
- Checkout: a shopper starts checkout
- Checkout: a shopper enters shipping address
- Checkout: a shopper chooses shipping method
- Checkout: a shopper chooses payment method
- Purchase (name of the store the purchase came through, the order number, order total, tax amount, shipping cost, coupon code if entered)
Important Note
Finalsite does not maintain access to Google Analytics. Please refer to Google’s documentation to enable Enhanced Ecommerce Reporting.
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