This article outlines how CrazyEgg website insights work with a Finalsite site, including how to read heatmap reports and how to use what they show to improve page layouts.
💡 Quick answers
- What is CrazyEgg? A website insights tool that shows where visitors click, how far they scroll, and which areas of a page go unnoticed.
- What is already set up? Finalsite adds the CrazyEgg tracking script to the site. This applies to all clients with the legacy Finalsite Insights service in their contract, those implementing the new Imagine Design Experience, or those with "Insights and Optimization" consulting in their contract. Getting started begins once admins receive the invitation from CrazyEgg.
- Where are the step-by-step instructions? In the CrazyEgg Help Center and FAQ. Finalsite articles link to it wherever possible.
- Who answers questions? Email support@crazyegg.com with any question about using CrazyEgg.
In this article
- Why try CrazyEgg
- How CrazyEgg works with a Finalsite site
- What CrazyEgg reports show
- Plan the first 90 days
- Finalsite + CrazyEgg article series
Why try CrazyEgg
A school website is built around what the school wants families to see. CrazyEgg shows what families actually do: where they click, where they pause, and where they leave, through heatmaps and related reports.
Position matters more than most teams expect. In an eyetracking study of 120 people, Nielsen Norman Group found that visitors spent about 57% of their page-viewing time above the fold and about 74% in the first two screenfuls. A deadline, a tour button, or an application link a few scrolls down can go unseen, even if the content is excellent. Moving one button, relabeling one link, or turning one headline into a link can make the next step easier for a family to find. Curious how other teams put these insights to work? Browse CrazyEgg case studies and the CrazyEgg blog.
How CrazyEgg works with a Finalsite site
CrazyEgg records how visitors interact with pages and shows the results in the CrazyEgg dashboard. Data collection starts once the site is live, because live visitors are needed to show real behavior. Getting started begins once admins receive the invitation from CrazyEgg. After that, the team can add and manage pages to track.
This series gives the team what is needed to read the reports and make confident content decisions after launch. Finalsite articles cover what the insights mean for a Finalsite site. CrazyEgg documentation covers how to use the tool itself, starting with the getting started guide and the overview.
⚠️ Important Note
A heatmap tracks only the page it was created for. Pages without a heatmap do not appear in heatmap reports.
What CrazyEgg reports show
Every heatmap includes several reports that answer different questions about the same page. Each report name links to CrazyEgg documentation.
| Report | What it shows |
|---|---|
| Heatmap | Where visitors click. Brighter areas receive more clicks. |
| Scrollmap | How far visitors scroll, including the average fold. |
| Confetti report | Each click as a dot, filterable by device, traffic source, and more. |
| Overlay report | Click counts on each page element. |
| List report | Clicked elements ranked in a table, including exits. |
| Dead space and rage clicks | Clicks on non-clickable areas, which show what visitors expected to find. |
For a guided walkthrough, watch the heatmap analysis training, explore the CrazyEgg demo, or watch the CrazyEgg YouTube tutorials.
Real-world scenarios
- Admissions inquiry button sits below the fold. The scrollmap shows most visitors stop scrolling before the button. Moving it higher puts it where visitors already look.
- Visitors click a headline that is not a link. The heatmap shows a cluster of clicks on plain text. Turning it into a link gives visitors the path they expected.
- A quick link receives almost no clicks. The list report ranks it near the bottom. Relabeling it with the words families use can make it easier to spot.
Plan the first 90 days
A launched design is a hypothesis until real visitors use it. Insights guide small, high-impact refinements, not a redesign. Segment views help here; for example, the confetti report can show that mobile visitors move through a page differently than desktop visitors.
| Timeframe | Focus |
|---|---|
| Days 1 to 30 | Find quick wins. Look for rage clicks and clicks on text that is not a link. Move high-value content that sits below where most visitors stop scrolling. |
| Days 30 to 90 | Form ideas to try, such as a new position or label for a button visitors ignore. |
| After 90 days | Guide larger decisions. Compare devices and traffic sources with side-by-side comparisons. |
Finalsite + CrazyEgg article series
Each article covers one topic and links to CrazyEgg documentation for tool-specific steps.
| # | Title | Covers |
|---|---|---|
| 1 | Finalsite + CrazyEgg: Get started and understand how it works | What is set up at launch, the invitation (coming soon), the dashboard, and the CrazyEgg training links |
| 2 | Finalsite + CrazyEgg: Read and analyze a heatmap report | The heatmap, plus the confetti, overlay, and list reports |
| 3 | Finalsite + CrazyEgg: Read and analyze a scrollmap report | Scroll depth, the average fold, and buried content |
| 4 | Finalsite + CrazyEgg: Spot dead space and rage clicks | Friction signals and what visitors are telling the team |
| 5 | Finalsite + CrazyEgg: Adjust pages to guide visitor attention | The best practices: move content, link expected clicks, clarify labels, reduce competing options, check mobile |
| 6 | Finalsite + CrazyEgg: Continue to monitor your user behavior | The ongoing routine: choose pages to track, the first 90 days, compare before and after, share and export |
| 7 | Finalsite + CrazyEgg FAQs | Common questions, with the routing to support@crazyegg.com |
Still have questions about CrazyEgg?
- Check out the rest of our CrazyEgg articles (linked at the top of this article) and Finalsite's Training Portal for more resources on how to utilize best practices with your CrazyEgg setup.
- Talk with your Client Success Manager or email clientsuccess@finalsite.com for options on consultation through Finalsite Advantage.
- Start a conversation with CrazyEgg at support@crazyegg.com for more help!
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