Best practices: Personalization for the tuition page

Tuition is one of the biggest decision-making factors for families considering a private school or college education. Prospective families can easily become confused when viewing cost breakdowns for both in-state and out-of-state tuition, particularly for schools offering boarding and day options.

Personalization can help by enabling different panels for in-state and out-of-state tuition based on the viewer's location.

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