Add personalization to Composer pages

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Misty Flowers

This article explains how to apply audience segments to Composer pages using the Personalization element, including adding panels and targeting content to specific segments.

💡Quick answers

  • Adding personalization to a Composer page: what are the steps? Steps: add a Personalization element from the Layout section, add a Personalization Panel for each segment, assign a segment to each panel, then add content to each panel.
  • Where is the Personalization element located? It's found in the Layout section of the Composer elements library.
  • Can you target content to more than one segment on the same page? Yes; click Add Panel to insert additional Personalization Panels, each assigned to a different segment.
  • What happens if a visitor doesn't match any configured segment? You can assign a panel to No Segment so that content displays to anyone who doesn't fall into one of your designated segments.
  • Do you need to create segments before adding personalization? Yes; segments must first be created following the Create segments for personalization article before they can be selected in a Personalization Panel.

Personalization is a handy way to target information on your site directly to the users who will be interested in it the most. Once you have followed the steps in the article, "Create segments for personalization," you can put those segments to work on specific pages on your site by following the steps below:

  1. Personalize your Composer page by adding a Personalization element to that page. The element is located in the Layout section of your elements library.

    personalization element.png

  2. The Personalization element consists of a personalization container and a Personalization Panel for each segment that you want to target. The first one is inserted by default, and you can add as many additional panels as you need. Click the green Add Panel link to add new panels.

    add panel button on personalization element.png

  3. Edit the element settings for each panel to select which segment the panel will be shown for, or No Segment if the content will be shown to everyone who doesn’t fall into one of your designated segments. The dropdown list will be populated by all the segments you created in the Personalization section.

    Next.png

  4. Next, add elements and content to each panel. Make sure that your content falls within the dotted box for the specific panel, so it only shows up for the designated segment.  

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