Create an Instagram Feeds source

This article details Instagram source types in Finalsite Feeds, including connection requirements for professional accounts and content limitations for Stories and Reels.

💡Quick answers

  • Where do districts and schools select their feed? The Feeds module opens to the Feeds dashboard, which lists all available feeds. Click the name of a feed to open the feeds configuration screen.
  • Where do districts and schools select their feed? The Feeds module opens to the Feeds dashboard, which lists all available feeds. Click the name of a feed to open the feeds configuration screen.
  • How are traditional photo posts displayed? Connect an owned professional account on the Your Social Connections screen and select the Username source type.
  • Can content from unowned accounts be displayed? No; content from accounts without shared login credentials can only be displayed via a Hashtag source.
  • What is required for hashtag feeds? Meta requires a connection to an Instagram Business account to authorize the retrieval of hashtag-based content.
  • Does Feeds support Instagram Stories or Comments? No; the Instagram API does not provide these data points to third-party services at this time.

Step 1: Navigate to the Feeds module

In Composer, open the module menu on the left sidebar and select Feeds.

Feeds option in the Composer module menu

Landing on the Feeds dashboard, select the individual district or school feed that needs configuration or a new source added.

To add a new source directly from the dashboard, click the + in the Source column. Alternatively, click the three-dot menu next to the Edit button on the far right.

Once inside the feeds configuration screen, click the red + Add New Source button.

Either path opens the Add a Social Media Source window. Learn about all of the source options in the article, "What is a source."

Add a Social Media Source window with platform options

Step 2: Select an Instagram source type

Three Instagram source types are available: Instagram (Username), Instagram reels, and Hashtag.

Instagram source types: Username, Reels, and Hashtag

Step 3: Configure a Username source

The first Instragram (Username) source displays traditional photo posts from an owned Instagram account. Feeds only displays posts from accounts with valid login credentials; posts from unowned accounts are not available unless pulled via a Hashtag source.

  • Connect the professional Instagram account via the Your Social Connections screen. Multiple accounts can be linked to support multiple sources.
  • After connecting, add the Instagram username into the source window to begin displaying posts.

Step 3: Configure a Instagram reels source

Instagram allows reels posts for third-party display. Instagram considers Reels a separate source from traditional photos.

  • Connect the Instagram account on the Your Social Connections screen. If already connected for a Username source, that connection satisfies the requirement for both.
  • Add the Reels source in the Feeds module.

Step 4: Configure a # Hashtag source

Displaying posts based on a # Hashtag requires connecting an Instagram Business account to Feeds. This is a mandatory security requirement from Meta. If a professional account does not exist, create one or switch a personal profile to a business profile. Note that hashtag capability is more restricted than in the past; consult the article on why hashtag social media posts may be missing in Feeds for troubleshooting.

  • Connect an Instagram Business account to Feeds.
  • Add the Hashtag source and enter the desired hashtag in the source configuration window.

Identify API restrictions

Feeds is unable to obtain Instagram Stories or Comments because the Instagram API does not support these for third-party services. Additionally, Feeds cannot obtain posts the network has flagged for potential copyright infringement, such as posts using unlicensed popular music.


Consider other sources

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